Hi, I’m Ruvi!

A product designer and strong systems thinker who's worked at Atlassian, ING and Suncorp. I specialise in solving complex UX, scaling design systems, and AI driven workflows. I'm affectionately known as the ruvineer by my engineering counterparts.

Selected work

Research AI

Infusing AI into the Work Item

Designing intelligent assistance into Jira's most-used surface.

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Design System Product engineering

Jira UI Kit

Leading the rollout of Jira's design system to improve product quality and speed up design workflows.

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Navigation Systems thinking

Custom Views

A navigation refresh in Jira Work Management that became a platform-wide standard and unlocked saved views.

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Service design Product design

Broker Digital

Designing a market-leading digital experience for ING mortgage brokers.

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Innovation Product design

Global Innovation Bootcamp

Aggy — an agricultural knowledge platform born from ING's global innovation program.

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Voice UX Product design

Hey Siri, What's My Balance?

Designing Australia's first Siri banking experience for fast, trustworthy voice-based balance checks.

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Mobile Product design

Report Lost or Stolen Card

Designing a self-service card replacement journey across web and mobile to reduce contact-centre reliance.

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Research Service design

Legacy Simplification Program (LSP)

Revitalising the commercial insurance industry with technology.

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Recommendations

“Ruvi is one of the most talented designers I’ve had the chance to work with. She’s an exceptional collaborator, deeply thoughtful in her craft, and someone who brings creativity and clarity to every conversation. Working together on AI features for Jira, I was continually impressed by her holistic product thinking, strong design instincts, speed, and adaptability. She ramped up incredibly quickly and consistently contributed far beyond her immediate area, offering thoughtful design critiques and sharp feedback that made the broader team stronger. She also helped set up the team’s first Replit prototypes, creating impact well beyond her core scope. To top it all, she is warm and funny and a joy to partner with!”

Aditi, Principal Product Manager at Atlassian

”Ruvi is an incredibly talented designer who actively levels up everyone around her. She’s an absolute weapon when it comes to turning messy problems into polished, usable systems – whether that’s design libraries, tooling, or ways of working – and she does it in a way that saves the whole team a ton of time and cognitive load. Beyond the craft, she’s consistently generous with her knowledge: mentoring, unblocking, and jumping in on the tools without fuss, even when she’s already under the pump.

Ruvi works with an admirable combo of creativity, curiosity, and genuine care across crafts and, most importantly, for the people in her team. She asks savvy questions, gives thoughtful feedback, and makes even the nerdiest design deep dives fun. You always walk away from a session with her with new ideas, clearer thinking, and a good laugh or ten. Any team would be lucky to have her as both a design leader and an all-round cracker of a human.”

David, Senior Product Designer at Atlassian

”Ruvi expertly applies user-centered design methods to craft initial concepts and explorations, all the way through to execution. She’s a natural (and fun!) collaborator who works seamlessly with design partners to drive, synthesize and communicate complex research - turning insights into intuitive, customer-first experiences.

What sets Ruvi apart is how she bridges the gap between design, product and engineering. She’s a total pro at vibe coding and confidently uses tools including Replit and Figma Make. Whether she’s up skilling content and product designers or co-architecting the Jira UI kit, Ruvi makes complex standards feel accessible. She’s been a massive driver for local design guidelines and an advocate of the Atlassian Design System, ensuring teams build better together.”

Sophie, Principal Content Designer at Atlassian

Let's make something together!

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